Social Media Marketing
Paid Social Media Marketing
Paid social media advertising is a powerful tool for reaching highly targeted audiences across platforms such as Facebook, Instagram, LinkedIn, and TikTok. Unlike organic social media, which relies on slow audience growth and ongoing content creation, paid campaigns deliver immediate visibility and measurable results.
We focus exclusively on paid social media marketing. Our goal is to help businesses run strategic, cost-effective ad campaigns that drive traffic, generate leads, and support broader digital marketing objectives.
What Are The Benefits Of Social Media Marketing?
Paid social media advertising is ideal for service-based businesses that want to:
Generate leads quickly from people in your area who match your ideal customer profile.
Promote time-sensitive offers or seasonal services with immediate reach.
Target specific demographics and interests that align with your business goals.
Retarget website visitors to increase conversion rates and stay top-of-mind.
Build brand awareness in new markets or among niche audiences.
Unlike organic social media, paid campaigns allow you to control who sees your ads, when they see them, and how much you spend. This makes it one of the most flexible and scalable marketing options available.
Our Social Media Marketing Services Include:
Channel Assessment: We help you determine which platforms are best suited to your audience and objectives. For example, Facebook and Instagram may work well for local consumer services, while LinkedIn is better suited to B2B campaigns.
Competitor Research: We analyse what others in your industry are doing with paid social advertising. This helps identify gaps and opportunities to ensure your business stands out.
Account Setup Or Optimisation: We ensure your ad accounts are properly configured with the correct access, billing settings, and tracking tools. This includes setting up Meta Business Manager, LinkedIn Campaign Manager, or TikTok Ads Manager as required.
Audience Targeting and Retargeting: We build custom audiences based on location, interests, behaviours, and website activity. Retargeting helps re-engage people who have already interacted with your brand.
Monthly Campaign Management: We monitor and optimise your campaigns weekly. This includes adjusting budgets, creative assets, and targeting to maximise performance. You will receive monthly reports with key metrics and insights.
Social media marketing can complement and support other digital marketing initiatives as part of a broader digital marketing strategy.
We can help you assess which channels are right for you, set them up and manage them, so you can focus on running your business. Call us on 07 807 3050 for a no obligation chat about your needs and objectives, or contact us for a no obligation chat.
If you are ready to explore paid social media advertising and want to know which platforms and strategies will work best for your business, we are here to help. Call us on 07 807 3050 or get in touch for a no-obligation chat.
Client Testimonials
"The team at Online Advantage have been providing my photography business ongoing support for more than 10 years now. Their service has been outstanding. They are always very quick to respond when my business needs assistance and the experience and expertise they provide has been invaluable to my business. They have an excellent understanding of my business and how best to optimise online traffic to my website. They are super friendly and easy to communicate with and very professional at what they do."
Felicity Witters
Owner, Felicity Jean Photography
"We have worked closely with Roy and his team a number of years, supporting us with the maintenance and growth of our Gasmate website presence, with organic traffic increasing 47% last year. Their expertise and commitment to providing exemplary service is unquestionable. Utilising their knowledge, experience and insights in the digital field has been invaluable with marketing plans and no matter what our request they respond promptly, and are happy to explain any complex matters in a way that is easy to understand."
Janice Ritchie
Marketing Manager, Aber Holdings Ltd (Gasmate)
