Social Media Marketing
Social Media Marketing
Social media marketing can be another valuable part of your broad marketing strategy, but it is not always appropriate for all businesses. If you need instant activity you might need to look at advertising, whereas building a following or community can take a long time.
We sometimes find clients have set up accounts and don’t continue managing them, while others are targeting the wrong audiences with the wrong social media platform. Many business people still feel unsure where to start and lack time to manage channels properly.
We believe it’s better to use fewer channels but manage them well. A key starting point is to assess whether or not specific social networking channels such as Facebook, LinkedIn or TikTok are appropriate and relevant for your target audiences. Are potential customers using them and more importantly how are they using them?
Another consideration is how much time and resource you have available for social media marketing. Larger clients might be able to allocate time each week for a keen marketing team member to develop Facebook marketing and ads campaigns, whereas for smaller businesses it may be difficult sparing time and learning how it’s done effectively.
What Are The Benefits Of Social Media Marketing?
Social media marketing may not be appropriate for all businesses and markets, but for many it has power to cover a huge audience in real-time, producing a range of benefits such as:
Encouraging Word Of Mouth Promotion: just as happy customers used to tell their friends on the phone or in person, now social media lets them tell more friends quicker.
Developing Brand Loyalty: through giving, educating or entertaining you can keep your brand in front of existing and potential customers.
Support Website Visibility: as others mention you and share your content this can generate more traffic and improve your visibility if Google sees value in the new links back to your site.
Engagement And Research: whether its asking your customers for feedback, trying a new promotion or even handling a problem, you can respond faster but still interact at a personal level.
Targeted Ads: as with Google Ads, we can target very specific audiences on Facebook, and because we’ve run both types of campaigns for clients, we have insights into which work best depending on the audience and objectives.
We can help with Social Media Strategy: planning, setting up campaigns, educating you and brainstorming innovative ways to reach and engage potential customers. We can run cost effective advertising campaigns that are flexible and targeted. There are certain best practice social media management rules that apply, and even etiquette to follow.
Our Social Media Marketing Services Include:
Channel Assessment: By understanding your objectives and your target audiences, we can look at where best to focus time and energy, and we can also set your expectations.
Competitor Research: Assessing what others are already doing can save you time and money, and be a springboard for developing your own plan.
Account Setup Or Optimisation: Having accounts setup correctly is important, with the right type of user and access and as much information as possible provided.
Social Media Management: This can be small or large depending on what you need. Some clients try to manage this themselves and we just ‘top them up’ while others need a more hands-on ongoing plan so they can focus on other parts of the business. A key benefit is also market research and gaining customer insights that can lead to new opportunities.
Social Media Advertising: Like Google Ads, advertising on Social Media can be very flexible, agile and targeted. We find it works great in certain situations such as for brand awareness and getting interactions with target audiences via promotions, competitions and other initiatives.
Social media marketing can complement and support other digital marketing initiatives as part of a broader search engine marketing strategy.
We can help you assess which channels are right for you, set them up and manage them, so you can focus on running your business. Call us on 022 164 4137 for a no obligation chat about your needs and objectives, or contact us via this website.
Client Testimonials
"The team at Online Advantage have been providing my photography business ongoing support for more than 10 years now. Their service has been outstanding. They are always very quick to respond when my business needs assistance and the experience and expertise they provide has been invaluable to my business. They have an excellent understanding of my business and how best to optimise online traffic to my website. They are super friendly and easy to communicate with and very professional at what they do."
Felicity Witters
Owner, Felicity Jean Photography
"We have worked closely with Roy and his team a number of years, supporting us with the maintenance and growth of our Gasmate website presence, with organic traffic increasing 47% last year. Their expertise and commitment to providing exemplary service is unquestionable. Utilising their knowledge, experience and insights in the digital field has been invaluable with marketing plans and no matter what our request they respond promptly, and are happy to explain any complex matters in a way that is easy to understand."
Janice Ritchie
Marketing Manager, Aber Holdings Ltd (Gasmate)
