Google Ads
Google Ads
Google Ads advertising (formerly known as Adwords) is based on a system called pay per click (PPC) whereby you only pay each time a visitor clicks on the link through to your website, or when your ads are displayed a certain number of times. Google Ads can show in Search, Shopping and Maps Results, on partner websites such as news and weather sites, Youtube, and in Gmail. Note we can also run Facebook Ads for clients when appropriate.
There are great ways to target audiences based on their demographics, interests and behaviour, and many clients see results from remarketing to people who have already visited their own website. New clients can often get a Google Ads credit up to $600.
Google Ads work in many situations, and we’ve found them especially successful when:
You’ve invested in a new website and want sales to generate cashflow fast
You want to test a new market
You want to run a special promotion for a limited time
You want more enquiries or online sales
What Are The Benefits Of Google Ads?
We love setting up and running Google Ads campaigns because clients can sometimes see results in a matter of days or weeks. Key benefits include:
Targeted Marketing: we can target so many different audiences and even set up custom audiences such as people who are interested in your competitors. We’ve helped Kiwi businesses target wealthy couples in London, and older people in Texas who are interested in fishing - anything is possible!
Transparency: we can clearly see what is working and what isn’t and review data such as actual searches people have typed into Google, actual websites they have viewed, who we are competing with, and the cost of individual clicks.
Fast Results: as noted, we normally start getting clicks within 24 hrs so depending on whether your target audiences are transactional or taking more time to research online, we can see results within weeks.
Complete Control Of Budget: there is no reason for any digital marketing agency to impose a maximum budget or time-frame on you. It takes less than a minute to pause a Google Ads campaign, and clients sometimes phone or email to discuss modifying budget or timing - it is totally flexible and you are in control.
Remarketing: we can get in front of anyone who visits your website, not in an annoying way like some brands do, but in a well thought out clever way.
We’re often approached by people who have tried their own campaign for a month or two and have realised they’re not doing it properly, and are wasting time and money. In order to get maximum benefit it’s best to use a certified Google Ads Professional. We have over 10 years’ experience managing B2B and B2C campaigns targeting international markets as well as New Zealand.
The other key factor is owning and controlling your own Ads account. Many large agencies set client accounts under the agency account and don’t allow full transparency of activity, costs and fees. In some cases this hides the fact that 50% or more of your budget is not even being spent on your Google ads but going to the agency as fees. We provide a fixed quote based on time planned for the work.
Our Google Ad Services Include:
Google Ads Account Setup Or Optimisation: This is initially a one-off task where we set up or optimize your Google Ads account. There are a number of automation settings that can catch people out and we’ve had clients come to us after they’ve accidentally spent alot more on Google Ads than they expected.
Google Tracking: Correctly linking your Google properties is important so we can setup conversion actions which help Google and us learn what is working and what needs changing. We also setup monthly reports based on key information you want to see.
Keyword And/Or Audience Research: For clients focused on Search Campaigns we need to research search data, while for Display campaigns we can analyse audiences and possible placements to show ads.
Campaign Planning And Ad Creation: Creating compelling messaging is the fun part and this can range from words in Search Ads, to static visuals and video content for Display, Youtube and Shopping ads. This part of the process also involves the technical setup of campaigns using the Google Ads system.
Monthly Ads Management: We normally review all client ad campaigns weekly following a best practice framework to make adjustments focused on maximising the budget (not wasting it) and honing in on what is working best for each client.
We can talk advertising options over with you and help you decide what will be most effective for your goals and target markets. Our team loves running successful Ads campaigns for clients, so get in touch or call us on 022 164 4137 to discuss your needs and to see if you qualify for a $600 credit. We can get a low cost trial running in no time.
Client Testimonials
"Online Advantage has done a great job for us and we have seen a huge leap in referrals from Google since they started work on our website – which is fantastic!"
Mark Ryan
Director, Student Rent
"OA are great to deal with and in just a few months got us to number 1 for our main industry phrases – we couldn’t be happier."
Kelly Fredrickson
Marketing Manager, Kiwi Camping Company
