Google Ads
Google Ads
Google Ads (formerly known as AdWords) is one of the most powerful platforms for paid digital media. While many people associate it with Pay-Per-Click (PPC), Google Ads is much broader; it includes Search, Shopping, Display, YouTube, Gmail, Maps, and even extends to partner networks like news and weather sites. We also manage campaigns on Bing Ads and Meta platforms (Facebook & Instagram) when they align with your goals.
Whether you're looking to drive traffic, generate leads, or boost online sales, paid search advertising offers unmatched flexibility, speed, and targeting options.
Why Use Google Advertising?
Paid search advertising is particularly powerful for local service-based businesses that depend on a consistent flow of new enquiries. If you're a plumber, electrician, hairdresser, barber, or any other service provider, Google Ads can help you:
Generate leads daily from people actively searching for your services in your area
Appear at the top of search results when potential customers need help urgently
Target specific suburbs or regions to focus your budget where it matters most
Promote seasonal offers or limited-time deals to drive immediate action
Stay visible to past website visitors through remarketing, increasing the chance of conversion
Compete effectively with larger businesses by appearing alongside them in search results
What Are The Benefits Of Google Ads?
We love setting up and running Google Ads campaigns because you can see results in a matter of days or weeks. Key benefits include:
Targeted Marketing: Reach audiences based on location, demographics, interests, behaviours, and even custom segments such as people who have visited your competitors. We’ve helped New Zealand businesses target affluent couples in London and retirees in Texas who love fishing. The possibilities are endless.
Transparency: We provide clear insights into what is working and what is not. You’ll see actual search terms, websites visited, competitor activity, and cost-per-click data. There is no guesswork.
Fast Results: Campaigns can start generating clicks within 24 hours. Depending on your audience’s buying behaviour, you may see conversions within days or weeks.
Complete Control Of Budget: You are always in control. Campaigns can be paused or adjusted instantly. We never impose arbitrary limits. Your budget and timing are flexible.
Smart Remarketing: We can re-engage visitors who have already interacted with your site. This is done strategically and respectfully, not in an intrusive or annoying way.
We’re often approached by people who have tried their own campaign for a month or two and have realised they’re not doing it properly, and are wasting time and money. In order to get maximum benefit it’s best to use a certified Google Ads Professional. We have over 10 years’ experience managing B2B and B2C campaigns targeting international markets as well as New Zealand.
The other key factor is owning and controlling your own Ads account. Many large agencies set client accounts under the agency account and don’t allow full transparency of activity, costs and fees. In some cases this hides the fact that 50% or more of your budget is not even being spent on your Google ads but going to the agency as fees. We provide a fixed quote based on time planned for the work.
We are here to help you choose the right advertising channels for your goals and market. Whether you are new to paid search or looking to improve existing campaigns, so get in touch or call us on 07 807 3050 to discuss your needs and to see if you qualify for a $600 credit. We can get a low cost trial running in no time.
Avoid Common Pitfalls
Many businesses try running their own campaigns and quickly realise they are wasting time and money. To get the best results, it is essential to work with a certified Google Ads professional. We bring over 10 years of experience managing B2B and B2C campaigns across New Zealand and international markets.
We also believe in account transparency. Unlike large agencies that hide fees or control your account, we ensure you own your Ads account and understand exactly where your budget is going. Our pricing is based on time and value, not hidden margins.
Let’s Talk Strategy
We are here to help you choose the right advertising channels for your goals and market. Whether you are new to paid search or looking to improve existing campaigns, so get in touch or call us on 07 807 3050 to discuss your needs and to see if you qualify for a $600 credit.
We can get a low cost trial running in no time.
Our Google Ad Services Include:
Google Ads Account Setup Or Optimisation: This is initially a one-off task where we set up or optimise your Google Ads account. There are a number of automation settings that can catch people out and we’ve had clients come to us after they’ve accidentally spent alot more on Google Ads than they expected.
Conversion Tracking and Reporting: We correctly link your Google properties and set up conversion actions to track what is working. Monthly reports are tailored to the metrics you care about.
Keyword And/Or Audience Research: For Search campaigns, we analyse keyword data. For Display and YouTube, we research audience segments and placements.
Campaign Planning And Ad Creation: From compelling ad copy to visuals, we craft messaging that converts.
Monthly Ads Management: We review campaigns weekly, making data-driven adjustments to maximise your budget and performance.
Client Testimonials
"Online Advantage has done a great job for us and we have seen a huge leap in referrals from Google since they started work on our website – which is fantastic!"
Mark Ryan
Director, Student Rent
"OA are great to deal with and in just a few months got us to number 1 for our main industry phrases – we couldn’t be happier."
Kelly Fredrickson
Marketing Manager, Kiwi Camping Company