Local SEO
Local SEO
Local SEO is about making your business visible to the right people in the right place at the right time. For service-based businesses such as plumbers, electricians, hairdressers, barbers, and mechanics, it’s one of the most effective ways to generate consistent, high-quality leads from your local area.
When someone searches for a service “near me” or includes a location in their search (e.g. “plumber in Hamilton”), Local SEO helps ensure your business appears prominently in the results. This includes visibility on Google Search, Google Maps, and other platforms like Bing.
Whether your customers are just around the corner or planning a visit from out of town, Local SEO ensures they find you first.
What Are The Benefits Of Local SEO?
Clients are often surprised with the enquiries that come from the strategy of having great online visibility for your website, Google Business Listing, and in some cases other profiles such as Bing. Key benefits include:
More Foot Traffic Or Phone calls: A well-optimised website and Google Business Profile help you appear in search results when people are ready to buy. This leads to more phone calls, bookings, and walk-in.
Targeted Audience: Focus on reaching people who are actively searching for your services in your area. These are high-intent leads who are ready to take action.
More Conversions From A Better Reputation: Your Google Business Profile is often the first impression a potential customer gets. We help you manage reviews and present your business professionally, increasing the likelihood of conversion.
Cost-Effective Marketing: Local SEO is one of the most affordable ways to generate leads. Unlike print or radio advertising, it targets people who are already looking for what you offer.
Our Local SEO Services Include:
Google Business Listing Optimisation: This is initially a one-off task where we set up or optimize your Google Business Profile to make sure you’re accurately represented and easily found, and to maximise the visibility of the information that Google will show in Search results. We often set this up in Bing where appropriate.
Reputation Management: Reviews are crucial for aiding visibility and also for convincing strangers to trust your business. We’ll help you generate, manage, and respond to customer reviews, helping to increase your visibility and build trust with potential customers.
Local Keyword Research: We use various tools and data analysis to look at what your local customers are searching for online. Our team identifies the search phrases that will drive real traffic to your site - and, more importantly, your business.
Monthly Blog Content: Each month, we create a targeted blog post aligned with your most valuable keywords and customer interests. This content not only strengthens your website’s SEO but is also repurposed as a Google Business Profile update to keep your listing active and engaging. Regular posting signals to Google that your business is relevant and trustworthy, helping improve your visibility in local search results.
On-Page Local SEO Optimisation: For many businesses, optimising the website alongside the Google Profile is essential. We ensure your site is structured and written to support local search visibility.
Local Linking Management: We review opportunities for gaining links and citations from relevant local directories, review sites and other content online. This can boost exposure of your website and your Google Business Listing.
If you’d like help boosting your exposure in a specific location then get in touch for a no-obligation chat or simply phone 07 807 3050. We’re happy to impart some knowledge and if you do choose to proceed you’ll find that Local SEO can be one of the lowest-cost marketing methods for generating real results.
If you’d like help boosting your exposure in a specific location then get in touch for a no-obligation chat or simply phone 07 807 3050. We’re happy to impart some knowledge and if you do choose to proceed you’ll find that Local SEO can be one of the lowest-cost marketing methods for generating real results.
Client Testimonials
"We moved our Adwords to Online Advantage and were thrilled with the results. The strategic input and reporting were fantastic. I have no hesitation recommending them to anyone looking to do Adwords smarter."
Vicki Febery
Marketing Manager, NZ, The Westervelt Company
"Online Advantage has nearly doubled our visitor numbers from the previous year, and that was during a recession."
Carolyn Wilkinson
Marketing Manager, Rumours Luxury Villas & Spa, Raratonga
