Local SEO
Local SEO
Local SEO is all about making your business visible to specific audiences when they search online for products or services in a certain location. There are two key audiences to target:
People living in your area such as those looking for a local lawyer or accountant, or mechanic or real estate agent, or retail store or restaurant. Local SEO also helps when potential customers search for businesses "near me" and your business is presented to them.
People who are out of town or even overseas who are doing their research before coming to your location. This is incredibly important for tourism, accommodation and hospitality businesses, and in some cases we’ve seen clients have significant increases in tourist enquiries.
What Are The Benefits Of Local SEO?
Clients are often surprised with the enquiries that come from the strategy of having great online visibility for your website, Google Business Listing, and in some cases other profiles such as Bing. Key benefits include:
More Foot Traffic Or Phonecalls: If you have a brick-and-mortar shop or local business, more visibility means more people through your doors and/or more phonecalls.
Targeted Audience: We can reach customers who are actively searching for services or products like yours in your area.
More Conversions From A Better Reputation: Getting you in front of new sales leads is one thing, but a well managed Google Business Listing can promote your reliability and expertise to strangers and help them choose you over competitors.
Cost-Effective Marketing: Local SEO gets you in front of the right customers without spending huge amounts on traditional ad channels like print and radio. For many small businesses it can be the most cost-effective marketing strategy.
Our Local SEO Services Include:
Google Business Listing Optimisation: This is initially a one-off task where we set up or optimize your Google Business Profile to make sure you’re accurately represented and easily found, and to maximise the visibility of the information that Google will show in Search results. We often set this up in Bing where appropriate.
Reputation Management: Reviews are crucial for aiding visibility and also for convincing strangers to trust your business. We’ll help you generate, manage, and respond to customer reviews, helping to increase your visibility and build trust with potential customers.
Local Keyword Research: We use various tools and data analysis to look at what your local customers are searching for online. Our team identifies the search phrases that will drive real traffic to your site - and, more importantly, your business.
On-Page Local SEO Optimization: For some businesses, working on their Google Profile is enough, whereas for others the full Local SEO strategy involves optimising their website in concert with their listing.
Local Linking Management: We review opportunities for gaining links and citations from relevant local directories, review sites and other content online. This can boost exposure of your website and your Google Business Listing.
If you’d like help boosting your exposure in a specific location then get in touch for a no-obligation chat or simply phone 022 164 4137. We’re happy to impart some knowledge and if you do choose to proceed you’ll find that Local SEO can be one of the lowest-cost marketing methods for generating real results.
Client Testimonials
"We moved our Adwords to Online Advantage and were thrilled with the results. The strategic input and reporting were fantastic. I have no hesitation recommending them to anyone looking to do Adwords smarter."
Vicki Febery
Marketing Manager, NZ, The Westervelt Company
"Online Advantage has nearly doubled our visitor numbers from the previous year, and that was during a recession."
Carolyn Wilkinson
Marketing Manager, Rumours Luxury Villas & Spa, Raratonga
