SEO
Search Engine Optimisation
In simple terms SEO stands for Search Engine Optimisation and focuses on getting found on the main search engines, and for most clients that means Google and Bing.
SEO in the 2020s is very different to when we started in 2003, and is forever changing with huge leaps in AI and learning models. Back then the focus was on altering your website for Google’s rules, and gaining any backlinks you could.
Google and the other Search Engines are now all about the user experience and ensuring website content and performance delivers what users are looking for (their intent) when they search online. This requires a much more holistic approach to digital marketing, and a wider suite of techniques and tools that collectively boost awareness and exposure online in multiple places.
What Are The Benefits Of Search Engine Optimisation?
Website SEO is often the foundation for any business online that wants to be found. Sometimes we recommend that smaller businesses or those starting well behind their competition start with a one-off optimisation and then focus on Local SEO and other strategies, whereas other businesses benefit from ongoing SEO and Search Engine Marketing, with benefits including:
Improved Positions In Google: an optimised website can sit higher in Google organic rankings for relevant search phrases, and bring more traffic to your website, which in turn we help to convert into enquiries and leads.
Better User Experience: as Google’s guidelines focus on the user, when we work through the SEO process we aim to improve the overall performance and usability of your website, which means end users find it easier to use.
Less Reliance On Paid Advertising: organic rankings take time, but once your website is humming there may be less need to pay for ads on Google or social media, or for spend on traditional media like print and radio.
Increased Market Share: if we can get your website into better positions for target audiences than your competitors, then you’re in a strong position to build market share.
Our SEO follows a process that is a combination of international best practice, search engine guidelines, and over twenty years’ of experience helping businesses with digital marketing in NZ and abroad. Our team frequently undertakes industry training and keeps abreast of Google updates and changes to ensure we provide the best advice and service to our clients.
Our Website SEO Services Include:
Competitor And Audience Analysis: We need to understand who you are trying to target so we can find opportunities, and reviewing established competitors provides further insights.
Website Optimisation And Performance Audit: Following a process refined over many years, and utilising SEO tools, we analyse your existing website to see what needs focus and what is working well.
Keyword Research And Search Behaviour Analysis: Utilising data analysis tools to understand how and what target audiences are searching on the internet and where to focus our efforts in order to see results.
Optimisation Of All Aspects Of The Website: There is no silver bullet, we have to complete a comprehensive process of SEO that doesn’t just focus on the content of the website, but its overall performance and user experience including speed, mobile usability and more.
Setup Of Reporting And Google Tools: Some SEO companies setup huge flashy reports that overwhelm many clients, we setup reporting that answers the questions you have, and we interlink a suite of Google tools that assist with ongoing Search Engine Marketing Work.
Search Engine Marketing & Maintenance: Google won’t rocket your website up the rankings after a one-off optimisation (they want you to pay for Google Ads). Ongoing monthly work builds your organic positions over time, this work involves technical maintenance of the site along with ongoing optimisation of new content and working on off-page factors such as backlinks from other sites.
Everything starts with you, your target audiences, and your objectives. Once we understand your business and your competitors, and the markets you are trying to grow or enter, we can then develop a custom SEO and digital marketing plan.
Having worked on over 600 websites over the past 20+ years across nearly every industry, we have tried and tested all sorts of SEO and digital marketing techniques and strategies. We love problem solving and brainstorming, and applying what we know works to help clients. Get in touch for a no obligation chat about your business aims, or if you're on your mobile simply call 022 164 4137.
Client Testimonials
"Online Advantage have been brilliant helping with local SEO for my new business. Within weeks of starting I have seen enquiries increase from Google and I am so grateful I got your help – thank you."
Kerence Stephen
Owner, Taupo Framing
"I just wanted to say thanks for the great work you are doing for us. You are always prompt, helping us to sort out problems we don’t have the expertise to deal with. You have become my go-to company for getting the results we want online. Thank you."
Leonie Johnson
Marketing Manager, Blue Pacific Minerals
