For small and medium businesses, local SEO is not optional. Getting found locally often means the difference between growth and obscurity.
What Local SEO Looks Like Now
Local Pack and Map Pack results depend heavily on Google Business Profile setup, reviews, address consistency, local citations.
“Near me” searches are rising, especially on mobile. Being close and having accurate info matters.
Review quality and recency are stronger signals.
How Small Businesses Can Compete
Keep Google Business Profile fully updated, accurate photos, correct hours, categories.
Encourage happy customers to leave reviews, respond to reviews.
Make sure your website has local content, location pages, contact info visible.
Use schema markup for local business, address, opening hours.
How Online Advantage Can Help
We audit local SEO presence: GBP, citations, reviews.
We help build local content that resonates with your audience.
We track local search rankings and adjust strategy.
“We’ve been with Online Advantage since 2006 and are very happy with how they’ve helped grow our business online.” — Sandra Grant (onlineadvantage.co.nz)
