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NZ SMB Businesses: How to Choose a Digital Marketing Agency That is a Partner

NZ SMB Businesses: How to Choose a Digital Marketing Agency That is a Partner

May 5th 2025 If you're running a business in New Zealand, chances are you've been told you need digital marketing. And that's true—but handing over your marketing to the wrong agency can cost you time, money, a Read more
Great Digital Marketing Opportunities for Small Businesses in 2025

Great Digital Marketing Opportunities for Small Businesses in 2025

January 19th 2025 The digital marketing landscape is evolving rapidly, and 2025 presents a wealth of opportunities for Kiwi businesses to stand out and thrive. Whether you’re a tradie or an accountant, or you run a Read more
Top Five Tips for Making Your Ads Stand Out for Black Friday Sales

Top Five Tips for Making Your Ads Stand Out for Black Friday Sales

November 25th 2024 Black Friday is one of the most competitive shopping days of the year in New Zealand, Australia, the US and many other markets. It is a critical time to get customers spending before the crazy Read more
ChatGPT Launch SearchGPT As Their New Search Engine To Compete With Google

ChatGPT Launch SearchGPT As Their New Search Engine To Compete With Google

November 1st 2024 OpenAI officially launched their new AI-powered ChatGPT Search Engine, called SearchGPT to compete directly with Google. Whilst Google is the global name in Search with well over 90% market share in Read more
What Are Google AI Overviews And How Can They Help My Business

What Are Google AI Overviews And How Can They Help My Business

October 19th 2024 AI Overviews are a new Google offering that presents more sophisticated and useful answers to questions online. It is being tested and rolled-out in the US, United Kingdom, India, Japan, Indonesia, Read more
Online Advantage Part Of New Google Partners Programme

Online Advantage Part Of New Google Partners Programme

July 20th 2021 A few weeks ago Google launched their new Google Partners program and notified us as one of the first companies in New Zealand to meet the updated criteria. Whilst some of the conditions for being a Read more
Watch out for Mum! Google Is Getting Smarter. Way Smarter.

Watch out for Mum! Google Is Getting Smarter. Way Smarter.

May 22nd 2021 If the Terminator movies scared you, and you’re paranoid about Skynet, don’t read on. Google have announced a huge jump forward in the way it understands queries and language on the internet. In Read more
Google Recommends Keeping The Same URLs Whenever Possible

Google Recommends Keeping The Same URLs Whenever Possible

July 24th 2019 Every few years most clients deem it necessary to redesign their website. This can be due to Google and SEO requirements, such as creating a mobile friendly site, or because the backend CMS is being Read more
Online Advantage Five For Friday Nov 3rd, 2017

Online Advantage Five For Friday Nov 3rd, 2017

November 3rd 2017 Facebook has been testing a major change that would shift non-promoted page posts out of its news feed (i.e. standard posts from businesses that are not a paying ad). The test moves all non-promoted Read more
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