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Technical Foundations: Why Website Speed, UX & Core Web Vitals Are Non-Negotiable

How fast your site loads, how usable it is, especially on mobile, now matters more than ever. If foundational technical issues are off, even great content may not perform.

What Are Core Web Vitals & UX Issues to Watch

  • Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS).

  • Mobile usability, navigation, site structure, broken links, images not optimised.

  • Secure connections, accessibility features, fast server response.

Consequences of Neglecting Technical SEO

  • Lower rankings.

  • Higher bounce rates.

  • Lost conversions.

  • Poor mobile visibility.

How Online Advantage Can Help

  • We perform website speed audits and core web vitals checks.

  • We work to improve mobile usability, image optimisation, code efficiency.

  • We ensure your technical SEO is solid, site structure is clean, linking makes sense.