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Answer Engine Optimisation vs Traditional SEO: What You Need to Do Now

Introduction

Search is shifting. Users expect direct answers. The “answer engine” era means your site must do more than just rank; it must respond.

Compare AEO & Traditional SEO

  • Traditional SEO focuses on keywords, backlinks, ranking pages in organic list.

  • Answer Engine Optimization (AEO) aims to appear in direct answer boxes, featured snippets, chatbot/AI generated responses.

Key Elements of AEO You Should Implement

  • FAQ sections, question-answer content, schema for Q&A.

  • Highly structured content, clarity, correct headings.

  • Trust signals: authoritativeness, links from credible sources, internal linking.

  • Monitoring query data to see what questions people are asking and responding to them.

How Online Advantage Can Help

  • We audit your content structure and suggest revisions for snippet / FAQ inclusion.

  • We build content around user questions, optimised for answer features.

  • We ensure site credibility through content quality, schema markup, proper citations.