AI is rewriting how users interact with search. Instead of typing keywords, more people converse, ask questions, and expect instant, relevant answers.
Key Trends in Search With AI
Rise of voice search and conversational queries: people ask entire questions, not just keyword strings.
Generative search results: Google SGE and similar tools summarise information at the top of SERPs. Content that answers FAQs clearly is more likely to show.
AI tools aiding content creation: used well, they help scale up content; used poorly, they risk creating shallow pages.
What Businesses Need to Do
Structure content with FAQs, clear headings, conversational tone to match how people speak.
Invest in schema, featured snippet optimisation, natural language content.
Monitor which queries your audience is asking and adapt your content to match the language they use.
How Online Advantage Can Help
We do keyword research that includes conversational queries and long-tail questions.
We help create content optimised for snippets, FAQs, and voice search.
We ensure content remains valuable, accurate, and demonstrates expertise.
“Online Advantage have got us into top 3 rankings for targeting search phrases in Google in the US, UK, Australia and other export markets. I’ve worked with the Online Advantage team for many years now and can fully recommend them.” — Claire Jenkinson-Johns, Managing Director, New Zealand Pump Company Ltd. (onlineadvantage.co.nz)
