About Us

Who Are We?

Online Advantage Ltd is one of New Zealand’s longest-running and most trusted digital marketing agencies. Founded in 2003, we’ve spent over two decades helping businesses get real results from their websites and online marketing. Back then, there was no Facebook, no YouTube, and no smartphones — just a belief that websites should work hard for the businesses behind them.

We built our reputation on integrity, service, and a bit of flexibility and fun. Our early focus was on website usability and search engine optimisation (SEO), and while the digital landscape has changed dramatically, our commitment to practical, results-driven marketing has remained constant.

Over the years, we’ve worked on more than 600 websites for clients ranging from small start-ups to global organisations like the United Nations International Trade Centre. We’ve helped businesses grow across industries including tourism, retail, trades, real estate, construction, manufacturing, professional services, and training.

In 2025, we joined forces with Colab Connects to form Colab Marketing — a new brand that brings together our deep experience with fresh thinking and expanded services. While Online Advantage remains the foundation, Colab Marketing allows us to offer a broader suite of digital marketing solutions tailored to the needs and budgets of service-based businesses.

We’ve purposely stayed small so we can work closely with a select group of clients. No layers of account managers. No support queues. Just fast, friendly service and clear advice. Whether you’ve been with us for three months or fifteen years, we treat your business like our own.

If you’re looking for a marketing partner who understands your industry, speaks your language, and delivers results without the fluff, we’d love to chat. . Send us an email at help@onlineadvantage.co.nz or call 07 807 3050 to discuss your needs.

Meet The Team

Roy Bowers

Roy started Online Advantage back in 2003 and still works directly with all clients on a range of topics from digital strategy to local SEO to Google Ads management. Roy has a First Class Honours Degree in Marketing and International Management. He is Google Ads Qualified and is registered as an International Consultant with the United Nations International Trade Centre.

Garrick Loft

With extensive experience in marketing and business strategy, Garrick specialises in developing results-driven solutions that help businesses grow. As a co-owner of Colab Connects, his focus is on digital marketing, brand positioning, and customer engagement, providing strategic guidance to small and medium businesses to enhance their visibility, connect with their audience, and drive sustainable success.

Nayth Loft

Co-owner of Colab Connects, Nayth brings extensive expertise in core marketing disciplines, including search engine optimisation (SEO), strategic keyword implementation, and crafting compelling, rich copywriting that hits its targets. Her proficiency in these areas enhances online visibility and engagement, driving meaningful results for clients.

Kevyn Vejerano

Kevyn is our digital marketing all-rounder at Online Advantage. With over eight years of experience, she brings a practical, hands-on approach across SEO, social media, paid advertising, and creative design. She’s skilled at turning strategy into action—keeping campaigns focused, efficient, and outcome-driven. Calm under pressure and sharp on detail, Kevyn plays a key role in delivering work that’s both effective and aligned with clients’ goals.

Lei de Leon

Lei brings a blend of creativity and strategy to everything she does. With a background in corporate comms, she’s worked across PR, media events, influencer campaigns, SEO content, and website management. She's also got a knack for social media—writing, designing, and running paid ads like a pro. Outside of work, you’ll find her running, gaming, or hanging with her dogs. Always curious, always growing—Lei’s all about making meaningful connections.

Helen Muljana

Helen is our fearless leader for all things digital – crafting smart, strategic campaigns across all digital platforms. With creative flair and data smarts, she helps brands grow online and connect with the right audience. With over 10 years of experience at big names like Shiseido, Ezibuy, and Hyatt, she brings some serious know-how to the team! Always thinking one step ahead, Helen blends creativity with purpose to make every campaign count.

Client Testimonials

"Since 2012 Online Advantage have helped build our website traffic over 130% with a combination of SEO, Google local business optimisation, Adwords and content management. They are quick to respond and always helpful."

Sarah Thom
Director, Melbourne Awning Centre Pty Ltd

"We’ve been with Online Advantage since 2006 and are very happy with how they’ve helped grow our business online. In recent years they have done a great job managing and growing my Google Business page, creating and sharing content, and ensuring consistency so I can focus on the rest of my business."

Sandra Grant
Director, Health and Travel Insurance

"Online Advantage have got us into top 3 rankings for targeting search phrases in Google in the US, UK, Australia and other export markets. I’ve worked with the Online Advantage team for many years now and can fully recommend them."

Claire Jenkinson-Johns
Managing Director, New Zealand Pump Company Ltd.

Recent Blog Posts

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