About Us

Who Are We?

Online Advantage is one of New Zealand’s longest-running digital marketing agencies. Since 2003, we’ve helped businesses turn their websites into tools that deliver real results.

We’ve built our reputation on honesty, practical advice and responsive support. From early SEO and affordable website solutions to full-service digital campaigns, we focus on what works and keeps you ahead of the curve. We’ve delivered over 600 websites for businesses across tourism, trades, real estate, retail and professional services.

In 2025, we partnered with Colab Connects to create Colab Marketing. This gave us a fresh way to offer expanded services while continuing the work we’ve done for more than 20 years.

We stay intentionally small so you always work with the people doing the work. No waiting. No account managers. Just clear advice and results.

Contact us at help@onlineadvantage.co.nz or call 07 807 3050.

Meet The Team

Roy Bowers

Roy started Online Advantage back in 2003 and still works directly with all clients on a range of topics from digital strategy to local SEO to Google Ads management. Roy has a First Class Honours Degree in Marketing and International Management. He is Google Ads Qualified and is registered as an International Consultant with the United Nations International Trade Centre.

Garrick Loft

With extensive experience in marketing and business strategy, Garrick specialises in developing results-driven solutions that help businesses grow. As a co-owner of Colab Connects, his focus is on digital marketing, brand positioning, and customer engagement, providing strategic guidance to small and medium businesses to enhance their visibility, connect with their audience, and drive sustainable success.

Nayth Loft

Co-owner of Colab Connects, Nayth brings extensive expertise in core marketing disciplines, including search engine optimisation (SEO), strategic keyword implementation, and crafting compelling, rich copywriting that hits its targets. Her proficiency in these areas enhances online visibility and engagement, driving meaningful results for clients.

Kevyn Vejerano

Kevyn is our digital marketing all-rounder at Online Advantage. With over eight years of experience, she brings a practical, hands-on approach across SEO, social media, paid advertising, and creative design. She’s skilled at turning strategy into action—keeping campaigns focused, efficient, and outcome-driven. Calm under pressure and sharp on detail, Kevyn plays a key role in delivering work that’s both effective and aligned with clients’ goals.

Lei de Leon

Lei brings a blend of creativity and strategy to everything she does. With a background in corporate comms, she’s worked across PR, media events, influencer campaigns, SEO content, and website management. She's also got a knack for social media—writing, designing, and running paid ads like a pro. Outside of work, you’ll find her running, gaming, or hanging with her dogs. Always curious, always growing—Lei’s all about making meaningful connections.

Helen Muljana

Helen is our fearless leader for all things digital – crafting smart, strategic campaigns across all digital platforms. With creative flair and data smarts, she helps brands grow online and connect with the right audience. With over 10 years of experience at big names like Shiseido, Ezibuy, and Hyatt, she brings some serious know-how to the team! Always thinking one step ahead, Helen blends creativity with purpose to make every campaign count.

Client Testimonials

"Since 2012 Online Advantage have helped build our website traffic over 130% with a combination of SEO, Google local business optimisation, Adwords and content management. They are quick to respond and always helpful."

Sarah Thom
Director, Melbourne Awning Centre Pty Ltd

"We’ve been with Online Advantage since 2006 and are very happy with how they’ve helped grow our business online. In recent years they have done a great job managing and growing my Google Business page, creating and sharing content, and ensuring consistency so I can focus on the rest of my business."

Sandra Grant
Director, Health and Travel Insurance

"Online Advantage have got us into top 3 rankings for targeting search phrases in Google in the US, UK, Australia and other export markets. I’ve worked with the Online Advantage team for many years now and can fully recommend them."

Claire Jenkinson-Johns
Managing Director, New Zealand Pump Company Ltd.

Recent Blog Posts

How AI Is Changing Search: From Keywords to Conversations

November 7, 2025

Search is evolving fast. Thanks to AI, the way people look for information online is shifting from short keyword strings to more natural conversations. For businesses focused on local SEO optimisation, understanding...

Learn More