About Us
Who Are We?
Online Advantage Ltd is one of New Zealand's longest running, most trusted digital marketing agencies formed in 2003 to help clients get real internet marketing results from their websites. We wanted our own company based on integrity and service – with a little flexibility and fun thrown in.!
When we began it was called 'online marketing' and there was no Facebook or Youtube and no smartphones. Website Usability and Search Engine Optimisation (SEO) were our core services. We continue to evolve and train as the digital landscape changes, and while Search Engine Marketing is still core, we are helping many clients with a broader suite of marketing strategies and tools based on their individual needs and budgets.
Over the past 20+ years we have worked on over 600 websites around the world for clients ranging from small start-ups to the United Nations International Trade Centre. We’ve helped clients solve problems, succeed and grow in many industries including tourism, retail, eCommerce, real estate, house building, exporting, B2b sales, manufacturing, professional services, recruitment and training. We pride ourselves on fast and friendly personal service, and guiding clients in a non-technical and non-threatening way. We are told this is what sets us apart from the competition.
When you work with Online Advantage you'll find we deliver world-class expertise without the extra layers of account management staff and overheads of larger agencies. We have purposely stayed small so we can work closely with a select number of clients. We hate job queues and support emails. Instead we value each client personally, whether they’ve been with us for three months or fifteen years.
If we sound like a fit with how you like to do business, then please get in touch for a no obligation chat about your business goals and marketing opportunities. Even better, if you've been approached by a big agency and have a flashy sales proposal, let us have a look at it because odds on there are services in there that you don't need, and others that we could do better and for less. Send us an email at help@onlineadvantage.co.nz or call 022 164 4137 to discuss your needs.

Meet The Team

Roy Bowers
Roy started Online Advantage back in 2003 and still works directly with all clients on a range of topics from digital strategy to local SEO to Google Ads management. Roy has a First Class Honours Degree in Marketing and International Management. He is Google Ads Qualified and is registered as an International Consultant with the United Nations International Trade Centre.

Garrick Loft
With extensive experience in marketing and business strategy, Garrick specialises in developing results-driven solutions that help businesses grow. As a co-owner of Colab Connects, his focus is on digital marketing, brand positioning, and customer engagement, providing strategic guidance to small and medium businesses to enhance their visibility, connect with their audience, and drive sustainable success.

Nayth Loft
Co-owner of Colab Connects, Nayth brings extensive expertise in core marketing disciplines, including search engine optimisation (SEO), strategic keyword implementation, and crafting compelling, rich copywriting that hits its targets. Her proficiency in these areas enhances online visibility and engagement, driving meaningful results for clients.
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