It’s better to use fewer channels but manage them well. A key starting point is to assess whether or not specific social networking channels such as Facebook, Twitter and LinkedIn are appropriate and relevant for your target audiences. Are potential customers using them? Are your competitors already leveraging social media?
Another consideration is how much time and resource you have available for social media marketing. Larger clients can allocate time each week for a keen marketing graduate to develop Facebook marketing, whereas for smaller businesses it may be difficult sparing time and learning how it’s done effectively.
We can help with social media strategy: setting up campaigns, educating you and brainstorming innovative ways to reach and engage potential customers. We can run cost effective advertising campaigns that are flexible and targeted. There are certain best practice social media management rules that apply, and even etiquette to follow.
Social media marketing may not be appropriate for all businesses and markets, but for many it has power to cover a huge audience in real-time, producing a range of benefits such as:
1. Encouraging word of mouth promotion. Just as happy customers used to tell their friends on the phone or in person, now social media lets them tell more friends quicker.
2. Developing brand loyalty. Through giving, educating or entertaining you can keep your brand in front of existing and potential customers.
3. Gaining more links back to your own website. As others mention you and ‘pass you on’ this can generate more traffic and improve your visibility if Google sees value in the new links back to your site.
4. Better engaging with your market. Whether its asking your customers for feedback, trying a new promotion or even handling a problem, you can respond faster but still interact at a personal level.
Social media marketing can compliment and support other digital marketing initiatives as part of a broader search engine marketing strategy.
We can help you assess which channels are right for you, set them up and manage them, so you can focus on running your business. Send us an email at firstname.lastname@example.org or call 07-376-9398 to discuss your needs.