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Search Engine Marketing

Google's Panda Update upset many in the search engine marketing world but they were quick to respond to complaints and make improvements.

Posted on: 11 Mar 2011 at 2:48pm by Roy Bowers, modified on: 07 Sep 2011 at 1:00 pm


Changes to Google Places listings in Search Results reinforce that you need multiple sources of information for your online presence.

Posted on: 10 Dec 2010 at 4:12pm by Roy Bowers, modified on: 10 Dec 2010 at 4:17 pm


Use Google Analytics and other simple tracking to assess how much business a directory is actually bringing you before you pay again.

Posted on: 05 Nov 2010 at 2:36pm by Roy Bowers, modified on: 05 Nov 2010 at 2:41 pm


If Google Instant makes users start searches with the topic keyword, then companies will need to review their search engine optimisation and reassess keywords.

Posted on: 11 Oct 2010 at 7:43pm by Roy Bowers


Google will not necessarily penalise you for duplicate content, it may just choose not to show certain pages in search results

Posted on: 07 Sep 2010 at 8:53pm by Roy Bowers


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