5 For Friday SEO, Google & Social Media News

Laptop image for OA blog june 16


Read our latest five for Friday, SEO, Google & Social Media update, for week ending June 16, 2017:

  1. We have discussed Google’s featured snippets a number of times in our five for Friday emails.  Snippets are the answers to users’ questions, showcased in a box in what’s known as “position zero” on page one.  Snippets dominate the results page, giving businesses maximum exposure.  This article explains how to optimise your website so you can get a Google featured snippet for your product and/or service – https://searchenginewatch.com/2017/06/15/how-to-optimize-for-googles-featured-snippets/
  2. If you want to get your Instagram stories seen by more people then clickable location tags and hashtags can go along way to help.  In this Social Media Examiner article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories – http://www.socialmediaexaminer.com/instagram-location-stories-and-hashtag-stories-what-marketers-need-to-know/
  3. If you’re in charge of content marketing and/or write a blog for your business then you will know how hard it is to come up with new ideas and fresh content.  This article featured in Social Media Today gives 33 ways to generate new content to use in your marketing, whether it’s for video marketing, infographics, lead magnets, or eBooks – http://www.socialmediatoday.com/smt-influencer/33-ways-discover-ideas-your-content-marketing
  4. Google have finally admitted that there’s a problem with some online ads.  The main problem relates to the annoying, intrusive ads on the web e.g. ads that make you wait 10 seconds before you can see the content on the page “These frustrating experiences can lead some people to block all ads—taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation”.  To prevent this they have joined a ‘Coalition for Better Ads’ industry group who are dedicated to improving online ads.  Read more about what they propose to do in their latest blog – https://adwords.googleblog.com/2017/06/building-better-web.html
  5. Story of the week:  an all-girl engineering team have invented a solar-powered tent for the homeless. The tent has button-powered lights, two USB ports, a micro-USB port, and the girls have even tested a sanitizing UVC light on a countdown timer.  Read their inspiring story here – http://mashable.com/2017/06/15/diy-girls-solar-powered-tent-homeless/?utm_cid=hp-hh-sec#cm5TfzMNkSqz

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