Website Usability

Website usability ensures a website is user-friendly, provides a positive experience, and guides visitors to specific outcomes. The result is conversion of more visitors into customers.

Our web site usability audit is valuable for clients who have an existing site that is not getting results; and for new sites. To see what our clients have to say about our web site usability please visit Client Feedback.

Below are the key components of our web site usability service:

Usability Analysis

The first stage of our web site audit involves a full usability check to ensure your site follows accepted rules for ease-of-use and best-practice. Two analysts assess the site independently then analyse findings. This check acts as a ‘web site warrant of fitness'. It consists of eight pages of industry best practice, international usability guidelines, web award criteria, and common sense.

The objective of the usability analysis is to uncover and eradicate basic usability faults that cause frustrations and user-errors.

Web site User-testing

User-testing provides valuable information on what potential customers expect to see and do on your site, and also how they actually use your site to complete key tasks.

We discuss your web site with test users, then observe and analyse them completing key tasks on the site. This stage often uncovers surprises where users find certain tasks confusing or frustrating that the website owner thought were ‘easy' or ‘obvious'.

The objective of user-testing is to uncover specific problems and roadblocks that are causing users frustration and potentially losing customers.

Web site Benchmarking

While it is critical to make a web site easy to use, it is also essential to have your web site up-with or ahead-of the other web sites you compete with. Your web site must make a good first impression relative to your competition.

We can assess the web sites of other competitors you have named or find examples of best practice in your industry from the local or international market.

Debrief

Once our recommendations have been delivered, and clients have been able to discuss them, we follow-up to clarify any points and to help the client plan next steps.

PRICING: We always provide a fixed-price quote up-front so there are no surprises. Prices are based on the estimated hours required.

Contact Us to discuss how we can help you improve your site.