Search Engine Optimsation (SEO)

Our Search Engine Optimisation follows a process that is a combination of international best practice, search engine rules, and over eight years of experience.

SEO Preparation

The first step in the Search Engine Optimisation process is to review the website against international Search Engine Marketing best practice (such as W3C standards) and Google webmaster guidelines.  This is so the website can be prepared as a platform for effective search engine optimisation.  We pass on a list of tweaks and fixes to your website developer and give you an idea of how much billable time it should take to get done.  Often we provide guidance and answer questions, then check and confirm the requirements have been met.  We have worked with developers in New Zealand, Australia, UK, USA, Europe and the Pacific and always make an effort to build good collaborative relationships with them to ensure the client gets a good team effort.

Keyword Research and Analysis

The next step is to research, identify, and help you select the most effective keyword phrases to optimise your site. Choosing the right keywords is the most important factor in determining your later success. By attracting targeted visitors you’ll be more likely to convert them into customers because they are actually looking for what your site has to offer.

We start by reviewing your site and your competitors’ sites to develop a list of possible phrases and variations. Next, we analyse all the identified potential keyword phrases. We look at how many web searchers are actually using each phrase, and how many other websites are optimised for each phrase. We also consider the reasons people search on different phrases and why Google presents certain websites in its results.  From here, we will highlight the phrases with the best ratio of demand versus competition, along with relevance. We believe these will maximise your Return on Investment. Ultimately you the client have final signoff combining our research and guidance with your market knowledge and experience.

The keywords you select are used for the ongoing monthly article marketing and other services building on the relevance of these words for your website and strategy.

Search Engine Optimisation (SEO)

Once you have selected your keyword phrases we will optimise the hidden HTML code to make it “Search Engine friendly” and address any problems. We also work on other areas such as Title tags, Meta description tags and Meta keyword tags etc. All are important to help the Search Engine spiders properly index your site.

As part of the Optimisation process we will provide you with a Keyword Density, SEO Copywriting and Internal Linking Plan. This Plan will identify which pages require targeted keywords to be inserted into the copy to improve the relevancy of the site for specific keyword phrases. We will also link these keyword phrases to relevant pages within the website to optimise the internal linking structure.

 SEO Submissions

Now that the site has been optimised, we will commence submission work. We register sites manually with the top global Search Engines and Directories who together account for over 90% of Search Engine usage worldwide. Search Engines we submit to include:

International : AltaVista, Alltheweb, AOL, Ask, Google, HotBot, Bing, Netscape, Open Directory, Yahoo!.com.

New Zealand : Google NZ, AltaVista NZ, NewZealandSites, NZ Pages, NZSearch, SearchNZ.

To learn more or talk about your site please feel free to Contact Us.