Our Team

Online Advantage Ltd draws on the expertise of an enthusiastic team. In addition we utilise specialists from around the globe if and when needed for a second opinion. Founded in 2003, our team consists of:

Roy Bowers: Client Services Manager, Website Usability Specialist Roy works directly with all clients. He has had a number of web-related roles including previously being responsible for the 1,000% growth of New Zealand's largest eBusiness portal: MarketNewZealand.com between 2001 and 2003 (the site has since been changed again). This role involved educating businesses of all sizes about the potential of the internet, and sparked a passion for website marketing and usability. Prior to this, Roy was based in New York helping New Zealand exporters target the US, and in London as a business analyst for Diageo Plc, the company that owns such brands as Guinness, Smirnoff and Johnnie Walker. Roy has a first class honours degree in Marketing and International Management. Out of work Roy can be found hunting that elusive trophy trout or planning his next curry.
Jessica Murray, Search Engine Optimisation Specialist Jess is responsible for the key components of search engine optimisation from keyword analysis to establishing reciprocal links. She is also qualified as a Google Adwords Professional and manages pay per click campaigns for clients. Her attention to detail and enthusiasm are appreciated by all clients. Prior to this role Jess worked for a web design company. She brings a wealth of web design experience to ensure we compliment and coordinate with the work of our clients' own designers. Jess has a Bachelor of Business Studies majoring in Marketing. Away from work Jess can be found at the beach or relaxing at her local cafe.
Sonya Cole, Search Engine Marketer Experience in a number of business administration roles makes Sonya an essential element to the smooth running of our ongoing Search Engine Marketing campaigns. Her organisational skills assist in ensuring that our database is kept current as the first step to ensuring we maintain a robust and quality service to all our clients. Sonya balances a demanding schedule between work, her busy son and trying to renovate a house in the little free time available.
Erin O'Callaghan, Web Writing and Usability Specialist Erin is responsible for developing web pages for clients, and completing usability assessments. She has a writing and analytical background and is an accomplished web-researcher. In New Zealand Erin has authored simplified health publications for national use, and written policy for local government. These roles have helped refine her web-writing skills. In the UK, Erin was on a team that developed a trans-European planning website for Shell Oil. Erin has a Social Science degree with first class honours. All of Erin's free time is focused on her three very cheeky daughters.