Online Video Marketing

Online video marketing can be an effective way to reach new customers and build brand loyalty.  It can also be incredibly fun and highly addictive once you start!

Youtube and similar sites have seen exponential growth in video content being uploaded onto the internet.  Ranging from personal content like weddings and birthdays, to news and music videos, and even political speeches and advertisements - its all available online.

As with social media marketing, online video marketing is not just about self promotion.  Its about giving to a wider community in order to build relationships and hopefully expand your own community.  Video content can be educational or entertaining.  A number of examples of business use on Youtube are:

• Product demonstrations: unpacking and assembling products, using them, and where necessary packing them away again.
• Customer endorsements: happy customers, clients or guests raving about you.
• Problem solving: demonstrating solutions to problems.  By helping viewers with problems that cover a wider range than just your own products or services you build rapport and trust, because you are seen to be giving more than you are taking.
• Introducing your team: staff profiles or quirky clips to show your sense of humour and reinforce personal service.
• Location promotion: for tourism, hospitality and real estate businesses you can highlight activities, scenery and the benefits of visiting or living in your area.

We do not provide video production and editing services but we can help setup Youtube channels and online video marketing plans.  We love to get creative and brainstorm ideas to use online video in creative and fun ways to engage potential customers and grow your brand awareness online.  To talk more about opportunities for your business Contact Us.