Adwords can be particularly effective when you have a new website, you want to test a new market for interest or if you want to run a special promotion for a limited time. Benefits include targeted marketing with national and international options. You can have complete control over your own budget and campaign timeframe, advertising analysis and conversion tracking.
Remarketing is also done through Google Adwords. This option lets you advertise to people who have already visited your website and is a great way of building brand awareness and prompting action.
We are often approached by people who have tried their own campaign for a month or two and have realised they are not doing it properly, and are wasting their time and money. In order to get maximum benefit it’s best to use a certified Google AdWords Professional. We have two qualified specialists on our team with many years’ experience managing campaigns for clients targeting international markets as well as NZ, and B2B as well as B2C.
The other key factor is owning and controlling your own Adwords account. Many large agencies set client accounts under the agency account and don’t allow full transparency of activity, costs and fees. In some cases this hides the fact that 60% to 80% of your budget is not even being spent on your Google ads but going to the agency as fees. We provide a fixed quote based on time planned for the work.