Search Engine Marketing > Content and Credibility Building

Content and Credibility Building

Throughout all the changes to online marketing over recent years, the constant rule has been that content is king.

The type and sources of content are continually evolving, but relevant written words are still incredibly important for the search engines.

Content starts with your webpages. As part of the search engine optimisation process we review your content and help to improve the keyword density and content linking between your main pages.

On a monthly basis our copyrighters produce optimised articles based on your targeted keywords. We submit these to the major online article marketing directories. Once published your website receives a valuable backlink from the directory that reinforces your credibility, while the content of the article reinforces the relevance of your website. In addition, third parties can publish your articles which can boost your brand as well as create more backlinks and traffic.

We also submit your site to relevant directories that the search engines value. This ongoing process again reinforces your credibility. Traditionally this part of search engine marketing was called reciprocal linking and was a core part of online strategy. Google has systematically downgraded the value of certain types of sites and some forms of reciprocal linking, and we continually monitor and modify our linking processes to ensure we are only doing activities that are valuable for client websites.

For certain clients we also work with additional content in the form of blogs and press releases. There are specific directories and online tools for managing and marketing online blogs and press releases. We use these tools and directories for certain clients who want a broader content campaign, or who operate in industries where these methods are beneficial.