Online Advantage

Five For Friday SEO, Google & Social Media News Oct 20, 2017

 

Here are your Five for Friday for this week:

Earlier this year we shared an article explaining Google’s mobile first index, where they would crawl the web from a mobile perspective first.  Google has now started, on a limited basis, indexing some sites from a mobile first view – https://www.seroundtable.com/google-mobile-first-indexing-started-24637.html

Facebook ad targeting is complex and can often be very confusing, especially when looking for tools to identify your most valuable Facebook customers.  This Social Media Examiner article explains 3 tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth – https://www.socialmediaexaminer.com/3-facebook-ad-tools-targeting/

New Zealanders are buying into the benefits of artificial intelligence (AI) and it has a growing impact on the daily lives of all of us.   In the near future it is going to accelerate at a very fast speed, resulting in major changes to our economy, society and institutions.  This Forbes article explains how AI can transform businesses – https://www.forbes.com/sites/quora/2017/10/19/how-can-artificial-intelligence-transform-businesses/#3319c420190b

We discussed blockchain in our five for Friday feature on Frances Valentine.  You are going to hear a lot more about this new technology over the next year & it will become part of every business at some stage in the future.  We encourage you to read this article, it explains how blockchain will change the future of digital marketing and advertising – https://searchengineland.com/blockchain-will-impact-search-marketing-industry-282998

Congratulations to Rocket Lab & all the other winners at the New Zealand Innovation Awards held last night – http://www.scoop.co.nz/stories/BU1710/S00614/callaghan-innovation-congratulates-nz-awards-winners.htm