Online Advantage

SEO, Google & Social Media News – Five For Friday Aug 4th 2017

 

Google flights available in NZ, Facebook messenger app for your business, B2B lead generation and Google mobile pages – read about these topics in our latest five for Friday for the week August 4th 2017:

 Google flights is a topic we introduced to five for Friday a few months back and it is now available in New Zealand.  Google Flights give the best available flight options for your chosen destination, lets you get ideas on where to go based on popular destinations, and If you want to get away for a holiday next month just choose “September” and a trip duration like “2 weeks” to see the dates with the lowest prices to visit each place. Read more about Google flights in New Zealand’s Google blog – https://newzealand.googleblog.com/2017/06/google-flights-has-landed-in-new-zealand.html

 If you want to provide better customer service on Facebook then you should consider Facebook Messenger, which provides real time instant response in a one-on-one private conversation. This Social Media Examiner article explains how it works and why you should be using this messaging app for your business – http://www.socialmediaexaminer.com/how-to-use-facebook-messenger-for-social-customer-service/

 Brenda Stoltz is the CEO and founder of Ariad Partners, she has over 20 years of experience in helping companies, from Fortune 100 to startup, generate leads, increase sales and accelerate value. In this article she provides some easy methods of utilising your content to increase B2B lead generation –http://www.business2community.com/b2b-marketing/use-content-increase-b2b-lead-generation-01892453#v3RwTJpUSTZdwQDU.99

 Last year Google announced that mobile pages will soon become the default versions used in Google search rankings. So now is the time to think about your mobile readers and how they will consume your content.  To help with this process, this article has some good tips on how to design content for the mobile-first index – http://searchengineland.com/designing-content-mobile-first-index-280071

Video of the week:  Rotorua kapa haka hip hop fusion group Toka Tu have been announced winners of Toyota’s #YOUARECHR social media campaign. The competition allowed contestants to use the new Toyota C-HR, along with a film crew, for the day to show New Zealand who they are and to ultimately win the car. Toka Tu used the car as their waka to take the audience on a journey back in time to tell the story of how geothermal activity was created in New Zealand. Performing in front of one of New Zealand’s most unique back drops, the Wairakei Terraces, they traced the steps of geothermal activity as seen through the lens of their Maori culture – https://www.youtube.com/watch?list=PLQa-oKCaFoI7rZkGmjPziOZLI-peM3ANn&v=NBpmlDjdyqA