Online Advantage

5 For Friday Google & Social Media Marketing Update July 20

Here are your Five for Friday for this week:

Harnessing social media is essential for small businesses in the era of ever-present smartphones, an industry head says.  Read more about the benefits of social media for SMEs from a recent Q&A session hosted by Facebook in Auckland http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11892399

Following on from the above article, every business & brand needs to have a strong social media marketing strategy to help boost brand awareness, increase followers, drive traffic to your website and generate leads for your sales funnel.  This article outlines 5 tips to help you formulate your social strategy in order to build a stronger presence – http://www.socialmediatoday.com/social-business/5-steps-developing-strong-social-media-strategy

Over the last 13 years we have had many businesses seek assistance with their online marketing goals. We have also provided many types of online marketing services, ranging from website & social media management to Google AdWords marketing.  This article provides a succinct explanation of 4 types of online marketing services, all of which Online Advantage currently provide – http://www.business2community.com/online-marketing/glance-4-types-online-marketing-services-01884797#EcsGH2J7KvMBLYJH.9

As of July 17, Facebook will not allow the ability to customise link previews for Facebook group and profile posts.  This means it will no longer be possible to customise the image, title or description of a link.  Facebook pulls link previews from website metadata. If you share a link to a website that is not your own, be aware that it may not have this metadata available so a complete link preview with an image may not be generated in some cases.  If you want content from your website to be able to be shared, refer to Facebook’s documentation on sharing web-hosted content to ensure that links from your own sites are shared with optimal link preview data.  This article also explains how to add social meta data to your WordPress website – https://vireomedia.com/how-to-add-social-meta-data-to-your-wordpress-website/

“Wouldn’t it be great if you could slip on a VR headset and have a famous chef walk you through the basics step by step? In the future, you might be able to learn how to cook a delicious five-course meal—all in VR. In fact, virtual reality could help people learn all kinds of skills”. Check out the latest blog about VR by Google – https://www.blog.google/products/google-vr/daydream-labs-teaching-skills-vr/