Online Advantage

Five For Friday SEO & Social Media Update, 26 May 17

Here are your five for Friday for this week:
Yesterday Google released a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links.  The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google.  Read the official Google webmaster blog for more about the warning – https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html

 

This week NZ Herald columnist Graham McGregor wrote an article aimed at businesses that offer a service.  In the article he encourages businesses to ‘think big’ and create a ‘Rolls Royce’ service offer – http://www.nzherald.co.nz/marketing/news/article.cfm?c_id=14&objectid=11863603

Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors.  In today’s market, social media noise is a serious problem, hindering a company’s reach on the powerful marketing medium.  What’s more, today’s audience is constantly interrupted and have begun to show signs of ad aversion.  This article outlines six organic strategies that will help you beat the social media noise – https://www.searchenginejournal.com/social-media-noise/197377/?ver=197377X2

 

This week Google have announced they are rolling out a more graphical user interface for hotel reviews.  Earlier this month Google tested the new format, which shows hotel reviews summarised by categories: rooms, location and service & facilities and traveller types i.e. couples, families, solo and business travellers – http://searchengineland.com/google-confirms-rolling-new-reviews-format-hotels-275754

Facebook had their F8 conference this month, here is everything you need to know in a quick video wrap from TechCrunch.  From Brain-Computer interfaces, technology that helps you hear through your skin, new 360 cameras, a new world of AR lenses, FB workplace for bots, this is all mind-bending stuff – https://www.youtube.com/watch?v=NzwSCtgsWdM