Online Advantage

Five For Friday – SEO & Social Media Update


Here are your five for Friday for this week:

Yesterday a widespread Google Docs scam started landing in users’ inboxes in what seemed to be a sophisticated phishing or malware attack. The deceptive invitation to edit a Google Doc appeared to be spreading rapidly, with a subject line stating a contact “has shared a document on Google Docs with you”. If users click the “Open in Docs” button in the email it takes them to a legitimate Google sign-in screen that asks to “continue in Google Docs”.  An article in today’s Herald explains more about the scam & includes 5 steps to keep your email safe.  In addition to these tips – if you think you were affected, log in to Gmail and revoke permission for Google Docs to access your account.  Find out if your account has sent any spam emails by clicking on your ‘sent’ folder, and if so, follow them up with real messages advising your contacts not to open the messages. Then change your password and enable two-factor authentication for added security.  Here is the NZ Herald article –

Instagram is proving a very successful advertising platform for many business.  Now  Instagram lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience.  In this Social Media Examiner article they show three ways to use Instagram Stories’ ads –

Last year, Google announced it would be releasing a new feature to Android phones, and it won’t be long before it’s widely available on devices.  The Instant Apps feature allows people to use apps without installing them – which leaves more storage available on phones.  Read about instant apps in this Digital Trend article –

In case you didn’t know, you can now buy a Balenciaga’s “IKEA-inspired” tote bag for a cool $2,145 USD. In comparison, IKEA sells their signature tote for just a dollar. Read how Ikea’s marketing department responded to the copycat bag with a clever print ad and social media post –

Video of the week: Many parents have resorted to driving their babies around in the car to get them to sleep, only to have them wake up once the car stops.  Introducing Ford’s smart crib where babies can get to sleep at home the same way they sleep in a car.  The smart crib reproduces your car’s movements and sounds via a connected app experience.  The app lets you record your real life journeys, movements, turns and vibrations to allow the smart crib to replicate the subtle movements and motion that help put so many people to sleep so quickly in the car.  Called the “Motor Dreams” crib, it was originally created for an ad campaign for their MAX models but they are looking at a real production model –

Have a great weekend!