Online Advantage

Google & Social Media Marketing – Five For Friday 28 April 2017

 

Google analytics, Uber delivery service for McDonald’s and a new way to shop on Amazon, read this and more in our latest five for Friday for week ending April 28th, 2017:

 

Google unveils new home page and enhancements for analytics, designed to help you make better data-driven decisions based on a deeper understanding of your website users. The new homepage for Google Analytics now features “an overview of key aspects” of an organisation’s online presence such as snippets from a curated set of Google Analytics reports framed with “helpful questions” and the ability to surface more details. Google also offers a new Discover page where users can find useful products, tools, and features to help monitor and manage an account – https://analytics.googleblog.com/2017/04/effortless-analytics-new-google.html

 

McDonald’s plan to expand their Uber delivery service after successful testing in the US. The ride-hailing app is a key part of McDonald’s plans to improve service and remain relevant with millennials – http://www.mobilemarketer.com/news/mcdonalds-expands-uber-delivery-after-successful-test/441398/

 

Using survey data from 207 marketers across a variety of industries and their agencies, US marketing firm Linqia issued a new report on the value of influencer content and how companies are integrating it into their marketing plans. The findings reveal that 86% of those surveyed include influencer marketing in their content marketing strategies and 57% say influencer content actually performs better than professionally produced assets. However, marketers spend an average of 2.6 times more for professionally produced content than they would if they simply worked directly with influencers to create the same asset. Download the full report here – http://www.linqia.com/insights/the-value-of-influencer-content-2017/

 

Not sure what to wear? Amazon’s algorithms may be able to help. The technology and retailing behemoth has unveiled The Echo Look, a voice-controlled camera that uses fashion advice and trends to pick clothes for you – http://www.stuff.co.nz/technology/gadgets/91955645/not-sure-what-to-wear-amazons-algorithms-may-help

 

Video of the week – while airlines around the world are being scrutinised by their actions towards customers, Air New Zealand shows how to make the most of positive customer feedback.  (This is an easy video to make for any of you who get client or customer reviews on a regular basis) – https://www.youtube.com/watch?v=7JjT51N0ZNs