Online Advantage

Social Media & Google Update – Five For Friday 24 March 2017


Here are your five for Friday for this week:


Researchers from ‘Center for Marketing Research’ at the University of Massachusetts, Dartmouth collected data in 2016 from the social media accounts of the Inc. 500, the fastest-growing privately owned companies in the United States, and surveyed 128 executives who work for them. This report reveals how these companies successfully incorporate social media into their overall business and marketing plans. It also examines the top platforms they have adopted including the benefits and the challenges each one poses.  Read the report on their website here –


NZ Herald writer Graham McGregor recently met with top international business coach Rob Garibay to discuss Garibay’s successful marketing formula to get new clients.  This article explains Garibay’s formula, Awareness Credibility, Testimonials (A.C.T), & how it transformed his coaching business from no clients to ranking in the top 3 in the US & and top 15 in the world –


Social media contests & giveaways are a great way to increase your reach and ultimately lead to more sales.  Many of you have already run these types of promotions on Facebook for marketing purposes, however you may not have had the results you wanted.  This article gives some useful tips about how to have a complete strategy for social media contests, including some excellent examples of successful campaigns –


Starting today in the US, and coming soon to you, Google is rolling out “tappable shortcuts” on its search app & mobile sites.  Located under the search bar, the feature is a row of icons that includes relevant tools and news topics such as the weather, sports, local food & entertainment etc.  The shortcuts eliminate the need to search, providing quick answers to users.  This is another example of why it is important to make your business locally relevant with fresh content, up-to-date google business listing details and Google reviews where possible –


Video of the week:  Do you hold open days, open homes, promo days etc?  Then did you know how to advertise such an event on Facebook?  If not then check out this Facebook video about how to create an Event Advertisement on your Facebook business page, including ticket prices, hours, relevant image etc –